“Jocelyn Courneya's expertise as a communications strategist and marketing expert has been invaluable to our team. Her innovative event marketing plans, media pitches, and meticulously crafted content calendar have significantly elevated our visibility. Jocelyn's inclusive and thoughtful approach, along with her accessibility and wonderful demeanour, make her a joy to work with and an asset to any project.” - Anoodth Naushan, Interim CEO, Possibility Seeds
Possibility Seeds x 558 Media
About the Client: Possibility Seeds is a Canadian systems change consultancy dedicated to gender justice, equity, human rights and inclusion.
The Project: In the winter/spring of 2024, Possibility Seeds was sunsetting their Courage to Act project. Running from 2019-2023, Courage to Act was the first national Canadian initiative to address and prevent gender-based violence (GBV) on Canadian campuses. Possibility Seeds engaged 558 Media to build a custom communications and media strategy to communicate key metrics from the program and share its overall impact.
What We Did:
The Project: In the winter/spring of 2024, Possibility Seeds was sunsetting their Courage to Act project. Running from 2019-2023, Courage to Act was the first national Canadian initiative to address and prevent gender-based violence (GBV) on Canadian campuses. Possibility Seeds engaged 558 Media to build a custom communications and media strategy to communicate key metrics from the program and share its overall impact.
What We Did:
- Created a 4-month communications strategy for disseminating information on the Courage to Act project. This included social media, public relations, and newsletter strategies.
- Built a custom 4-month content calendar for Courage to Act.
- Created a media package for sharing key insights on Courage to Act with bloggers, thought leaders, and journalists.
- Curated a media list of key journalists and though leaders to share information with about Courage to Act.
- Developed an event marketing strategy and content for the Courage to Act virtual wrap-up event.
